This New Yorker’s article is probably the most comprehensive article summarizing the birth and history of online dating in the US.
Some lines that are memorable to me:
“Often the people who go on the sites that promise you a match are so primed to find one that they jump at the first or the second or the third who comes along. The people who are looking may not be the people you are looking for. “It’s a selection problem when you round up a bunch of people who want to settle down,” Chris Coyne, one of the founders of a site called OK Cupid, told me”
Well, isn’t that what happens in real life? It’s all about meeting the right person at the right time and right place. At least the “selection problem” of online dating gets rid of having to fit the right time and place so you just have to find the right person. Trust me, it’s not that there is one RIGHT PERSON who is just waiting to be found at a corner somewhere in the world.
“Starting a site is like starting a restaurant. It’s a sexy business, looks like fun, yet it’s hard to make money.” There is, as yet, a disconnect between success and profit. “The way these companies make money is not directly correlated to the utility that users get from the product,” Harj Taggar, a partner at the Silicon Valley seed fund Y Combinator, told me. “What they really should be doing is making money if they match you with people you like.”
Amen! It doesn’t take a genius to recognize why match.com or eharmony.com or even howaboutwe.com put you in a subscription plan! They don’t make money if you meet someone and leave right away. That’s the dilemma of these dating sites—your customers can’t be too successful or too unsuccessful. I think dating sites should make money if and only if they actually help the user find someone they like.
“Men want someone who will take care of them, make them look good, and have sex with them—not necessarily in that order.” Love it. “There is a fundamental imbalance in the social dynamic,” Harj Taggar, the investor at Y Combinator, told me. “The most valuable asset is attractive females. As soon as you get them, you get loads of creepy guys.”
So it’ a mystery to me why so many dating sites cater to how men date. C’mon, women don’t care about browsing through thousands of men’s photos. We don’t have time for that and if we do, we rather look at women’s photos!
The social science behind what attracts men and women is so addictive that I can go on forever. And it is no wonder that there are so many dating services with various niche ranging from matching based on DNA, facial resemblance to what makes people laugh. But sometimes, all you need is an easier way to meet decent, normal people, period. Everything else can be figured out and decided by the couple themselves.
You can read more about the article at:
http://www.newyorker.com/reporting/2011/07/04/110704fa_fact_paumgarten#ixzz1gS2wwjzO
Original Article