Yes, it’s that time of the year again. In just one more day, it will be a new year and a lot of people are really feeling it. Don’t believe me? Recent research has shown that dating sites have been receiving a 15 to 20 percent jump in activity.
It’s no wonder. This year went by pretty fast and, for those who believe in certain Mayan prophecies concerning next year, trying to get a date before New Years Eve is the most important thing you can do before the end of the world. That apocalyptic feeling really isn’t new to this year, though. This time of year may be joyful on the surface but there has always been a deep undercurrent of loneliness for those looking through the window at other happy couples. Trying to get a date before New Years isn’t an act of desperation. This is an attempt to no longer be on the outside looking in.
This trend doesn’t stop after New Years. From now until Valentine’s Day is the busiest time for dating websites. We now live, quoting Thomas Friedman, in a hyper-connected world. This means that we feel intimately connected with more people outside our immediate social network than ever before because of social media and intimate access to the lives of others through their profiles.  Whereas before online dating there was uncertainty as to where you can meet that special someone, now you have sites that can help. While online dating was a joke ten years ago, now it’s more socially acceptable to say you met your partner online. To speak to this paradigm shift, approximately 10% of singles in the US used dating sites in 2011. I can’t speak for all of their motivations but it shows how the Internet has changed where dating begins.
There are a plethora of articles out there about how people are trying to connect with each other out of desperation. For the most part, that isn’t the case. I believe that this trend shows that, deep down, people are looking to find someone they click with to start the new year fresh. As Auld Lang Syne implies, the new year is the start of new beginnings as we throw everything else away. With the millions of potential connections out there, there is bound to be the perfect one for you.
Happy New Year one and all! May you find that special someone in the glorious year of 2012.
-Brett

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