Referrals: The best product validation?
It’s been 3 weeks since our launch on Valentine’s day! I’m so thrilled to see this community grow over time. I’ve gotten to know some of them personally and though I have never really met anyone in person, I already feel as though I know some of them. This is a great platform for US to meet new people too!
I wanted to make sure that I keep our community updated on our progress. One important metric that we have been following is the number of referrals we’re getting from our existing members. Because we are still in private beta, our community has been growing organically through word-of-mouth. It’s been extraordinary to see how many referrals we have been getting!
About 40% of our members (both approved and those waiting to be approved) have referred us to at least one of their friends. On average, they invited 5.7 friends! Honestly, I don’t have other benchmarks to understand where this stands. Is it off the chart? or standard among online products? I can bet that it’s pretty darn high for any social dating services. I tend to be very picky with products I recommend to my friends, so I appreciate deeply that our members have been so proactively sharing and talking about us with their friends.
I am following up to see how these numbers differ by gender. I have a sneaky suspicion that our female users have been much more active in referring us than our male members but that is a yet to be proven! Guys, please prove me wrong!
I want to take this opportunity to thank our members again for being our early users, fans, and advocates! We will do our best to keep up with our promise to bring fun and ease back to your social life.