February 14 is upon us, and you know what that means: National Ferris Wheel Day!
Just kidding. Well, not totally kidding because February 14 is actually National Ferris Wheel Day (if the internet is to be believed). But you know we’re really here to talk about Valentine’s Day – and particularly, how it affects daters on Coffee Meets Bagel.
Historically, Dating Sunday – the first Sunday of the new year – has reigned supreme as the ultimate day for online dating, with daters matching and chatting left and right. But here’s the plot twist: While Dating Sunday may have the most activity, Coffee Meets Bagel actually sees the most user sign-ups on Valentine’s Day.
After discovering that little tidbit, we did some more digging around last year’s February 14. Here’s what we found about the day of love on CMB.
New Daters in Search of a CMB Valentine
On Valentine’s Day 2019, there was a 63% spike in new user sign-ups compared to the previous 30 days. Put that next to Dating Sunday’s 61% increase in 2019, and it looks like Valentine’s Day takes the heart-shaped cake for new user sign-ups!
Our data shows that these daters are getting an early jump on the holiday, with sign-ups peaking in the early hours of the morning. And we mean really early: The most popular time to sign up is between 2-3 a.m. EST on Valentine’s Day.
Pro-tip: With the flood of new CMB’ers looking to match, you’ll want to make sure you stand out. Profiles with details filled out are 50% more liked than those with missing details, so do a quick review to make sure you’re putting your best foot (and photos) forward.
On V-Day, You’re More Likely to Match
For bagels hoping to see an uptick in their number of matches, Valentine’s Day could give you the results you’re looking for. That’s because daters are 24% more likely to match on this Valentine’s Day compared to the previous year.
And if the day is winding down but you’re not seeing the matches you expected, don’t give up hope yet: We see the most matches between 11-11:59 p.m. EST.
Pro-tip: When those matches do start rolling in, don’t wait to strike up a convo. It’s best to strike while the iron (or should we say bagel) is hot. Chats started on Coffee Meets Bagel within three hours of matching are 52% more likely to get a response!
Bagels Are Feeling Extra Chatty February 14
Ready to get your wordsmith on? We sure hope so because Coffee Meets Bagel daters are 14% more likely to chat on Valentine’s Day, compared to the previous year.
And not only are they feeling more sociable, it looks like bagels are getting right to it and kicking V-Day off with some stimulating conversation. Coffee Meets Bagel daters are the chattiest between 10-11 a.m. EST, so make sure you have your morning coffee.
Pro-tip: We found that when someone leads with a question, the response rate increases by over 20%! Dig deep into your reservoir of icebreakers to snag your match’s attention instead of sending the simple “Hey, how are you?”
Bonus: New Feature Highlights Your ‘Most Likely to Match’
Valentine’s Day is already looking to be a hit on Coffee Meets Bagel, but we wanted to sweeten the deal. As you join the flurry of holiday activity, keep an eye out for a new feature we’re rolling out: Most Likely to Match.
While all of your suggested bagels are tailored to your preferences and picked just for you (thanks to our wicked smart algorithms), you may occasionally stumble upon a bagel with the label “Most Likely to Match” on the top of their profile.
What does that mean exactly? It means that, based on your preferences and behaviors on the app, we think you and this bagel could really hit it off. The shiny Pokemon of bagels, if you will.
And what exactly makes these potential matches so special? We’ve found that you’re 5x more likely to connect with “Most Likely to Match” bagels. In addition, these specially labeled potentials are likely to spend up to 3x longer viewing your profile than the average suggested bagel.
So whether you’re heading into February 14 with dreams of a potential partner (or ferris wheels, that’s cool, too), Coffee Meets Bagel is the place to meet someone special – and maybe snag a great date while you’re at it.